London 2012 Olympics

[maycm]

London 2012's new brand and vision was launched today by Sebastian Coe and London 2012 ambassadors.

The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.

For the first time the Olympic Games and Paralympic Games emblems have been based on the same core shape.

Available in four colours – pink, blue, green and orange - the new emblem is modern and will be dynamic, evolving in the years between now and 2012.

It symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more.

Launching the brand at the Roundhouse in North London, London 2012 Chair Seb Coe said: "London 2012 will be 'Everyone's Games', everyone's 2012. This is the vision at the very heart of our brand.

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved."

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How ever much they paid for this design, it's too much. What a load of crap.

"It symbolises the Olympic spirit and the ability of the Games to inspire people to take part" my arse.

[faceless]

wow, that is such a shit design I'm pretty shocked. I reckon it will be used in graphics-design classes as an example of how bad design sometimes slips through the net. It's just wrong!

[alan1254]

That is truly awful give me 7 zillion quid and will knock up the same design on photoshop in 20 min's, sorry but if they use that it is a national embarrassment

[maycm]

Looks like the sort of thing that one of the teams mights have cobbled together as a task on "The Apprentice".

The only thing I like is the idea of having different colours.

[SpursFan1902]

I have to agree, it's prbably not the best they could have done. They said it would continue to evolve and let's hope that is true! I do like the multi color idea though (to ensure that I say something positive!)

[Mandy]

It is awful ...

[luke]

complete and utter crap, so it fits in perfectly with the wasting of billions of pounds that is the london olympics

[Bob]

Awesome...it looks like a bloke getting hummed off...

[maycm]

[Marcella-FL]

[Brown Sauce]

that's it?

looks like a couple of 60 year olds watch mtv to get "young and vibrant ideas". Tosh, utter tosh pete.

[Lostinthestates]

I thought it looked like a broken panel of glass actually! I do prefer the Lisa Simpson giving head though it's almost like one of these psychology test - 'what do you see in this picture?'

[Brown Sauce]

takes a peculiar vision to see 2012

[Bat]

Looks like an e-bay advert to me

[Brown Sauce]

400,000 pounds w'th.

"Gizza job, I can do tha'".