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faceless admin
Joined: 25 Apr 2006
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Posted: Tue Jul 10, 2007 1:52 pm Post subject: 4Radio |
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C4 radio wins digital licence
It's good 4 comedy
Britain is to have a new radio channel featuring original comedy programmes, challenging the BBC’s dominance. A consortium of broadcasters has today won the licence for a new ‘multiplex’ of digital radio channels, which will include the speech-based Channel 4 Radio.
The station has already been commissioning programmes to broadcast online and via podcasts, but the new digital service will expand its potential audience. Among the comedy content it has already commissioned is the topical Weekly Show, hosted by Mark Dolan, a series from comic Danny Robins, and an audio spin-off from 8 Out Of 10 Cats.
The full list of new channels is: E4 Radio, Channel 4 Radio, Pure4 (adult contemporary music), Talk Radio, Closer (based on the women’s magazine of the same name), Sky News Radio, Sunrise Radio (Asian), Virgin Radio Viva (‘female-friendly pop with attitude’, Original (adult album music), Radio Disney.
Ofcom chief executive Ed Richards said: ‘Today’s licence award is an important development for radio listeners who will benefit from a greater variety of commercial national radio services. The award will give a real boost to the DAB platform, which we believe will form the cornerstone of radio provision in the future.’
Channel 4 chief executive Andy Duncan added: ‘Winning this licence is a significant strategic milestone for Channel 4 and we are incredibly excited by the opportunity it represents… challenging the BBC’s dominance of the medium.’
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Could be good - though they've hardly done much in the way of comedy in the last few years. The IT Crowd was about the only thing of note that I can remember. |
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