Comic Relief 2011

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Do these crisps taste funny?
Stephen Fry, Jimmy Carr, Al Murray and Frank Skinner are to have crisps named after them in a new Comic Relief money-spinner.
chortle.co.uk
18th January 2011

Walkers will be launching four new flavours: Stephen Fry up, Jimmy Con Carrne, Steak & Al Pie and Frank Roast Dinner, with 5p from each packet going to the charity. Ironically, some of the money raised by Comic Relief goes to projects to help tackle obesity, through projects such as the South Cheshire Swimming Development Forum. Berwick upon Tweed Tennis Club and the Merton Cycling Campaign. There is also a competition to see whose flavour sells most – with that comedian escaping a public waxing of their body hair. The winner will be announced on Red Nose Day, March 18

Walkers' marketing director Miranda Sambles said: ‘Our mischievous comedians will be pouring blood, sweat and tears into this campaign.’

Fry said: ‘My crisps perfectly embody each delicious component of the great British fry up, with layer upon layer of quivering, shivering tastes that keep on giving. It is plain to all that my flavour is infinitely superior to the others. Carr boasted: ‘What motivated my choice of Chilli Con Carne was obviously a really bad pun but as luck would have it they're delicious. I'm pretty confident I won't get waxed. The hair on my legs is safer than the hair in a German ladies armpit.’

Pub Landlord Murray added: ‘What sounds more delicious than steak & ale pie crisps? This is the food of the Brits – I'm going to win on this flavour alone! If Jimmy Carr thinks he can beat me with a bit of chilli then he has another thing coming. This is war!' And Skinner said: ‘All my life I've searched for something that was truly worth fighting for — something noble, uplifting and made from potatoes; then came Frank's Roast Dinner crisps. No other comic-championed crisp can be allowed to stand in my way. This is my time. Wake up and smell the gravy!’

CLICK HERE FOR THE WALKERS COMIC RELIEF SITE